As a marketing consultant, there is a universal strategy I cover with all of my clients, whether they are a London law firm or a multi-faceted tourism destination. Understanding what your ideal customer wants, and which of your products or […]
You know by now that Instagram can be an excellent way to market your business. With over 800 million unique monthly users, Instagram gets eyeballs on your brand. The social media platform is a hub to interact with your audience, […]
Formerly known as Google My Business, a Google Business Profile is FREE and it enables local prospects to find your business on Google Search and Google Maps. Google search results present users with a summary of key information about your […]
We’ve been through the wringer these past few years – Brexit, natural disasters, the pandemic, and war to name a few recent crises. More than ever before, the horrors taking place are broadcast on a world stage and are mixed […]
It’s a funny old world. Did I think when I was studying Design and Communications that later in my career, English Heritage would ask me to present to their board for a funding argument? Kuoni Travel would ask me to […]
How do you attract your perfect customers? It’s the million pound marketing question. The answer is: by grabbing their attention. But rather than using big headlines and buzzwords to do so, I’ll be sharing a different approach. One that will […]
Community engagement is all about empowering local people to drive positive change for their local area. I’ve been part of the small leadership team for the Miracles charity project Feed London since December 2020, and it is a brilliant example […]
An experienced independent marketing consultant ensures your marketing isn’t overlooked, under-resourced or misguided, enabling your company to enjoy real growth and improved return on marketing investment. Key is helping you to plan, deliver and most importantly measure your sales and […]
Whether you are rebranding an established company or starting up, your new website is your online identity and integral to marketing your brand and converting prospects into customers successfully. Websites are a visual representation of your business. They communicate what […]
Now the storm has passed and the rain is here to stay, it’s time to get out and dance in it. As we emerge from the pandemic, one of your key business focusses should be on how your company has […]